Platform
Comprehensive, High-Fidelity Data
Replica ingests dozens of input data sources, and transforms them into the calibrated, validated outputs that our customers need. Every day, we turn billions of data points into a holistic picture of mobility, land use, people, and economic activity — and the ways they interact. This gives our customers unprecedented insights into a world that’s constantly changing.
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Insightful, Easy-to-Use Tooling
Having data you can trust is necessary, but it’s not enough. Data is only useful to the extent it turns knowledge into action, and unlocks better decision making. That’s why Replica provides more than just a data table or a static report. The platform offers custom tooling and applications so whether you’re creating a safety action plan or undertaking a corridor analysis, assessing the impact of construction road closures or weighing the equity impact of transit modifications, you can get insights faster.
The Replica Platform provides customers with a single source of data to support a wide range of analyses and use cases.
With hyper-detailed seasonal datasets, near real-time weekly datasets for operational monitoring, and far more than just traditional mobility metrics, Replica has you covered. See the whole data catalog here.
AADT●origin-destination flows●vehicle miles traveled (VMT)●network speeds and volumes●turning movement counts●work-from-home%●weekly ODs and trip volumes●parcel-level land use●EV charging demand by neighborhood●overall network link volumes●network volumes for specific modes, trip purposes, and demographics●disaggregate trip tables with all modes, purposes, and routes●commercial freight trip data by vehicle type, routes, and time of day●demand and travel patterns for potential transit corridors●consumer spending with categorical breakdowns for retail and restaurants●visitor trip summary statistics and disaggregated data●changes in visits for specific days and times●peak hours of travel based on mode, corridor, demographics, and trip types●vulnerable demographics (age, sex, income) on specific modes across the network●economic recovery metrics for specific neighborhoods pre-/during-/post-pandemic●vulnerable community travel patterns for electric charging infrastructure prioritization●residential VMT based on O-Ds, trip characteristics, and demographics●mode split by time period, geography, and demographic characteristics●priority corridors for bike and ped infrastructure●average trip times and distances for specific populations (income, sex, race/ethnicity)●network links with high bike/ped safety risk●transit profiles based on peak hour flows, trip purposes, and transit rider demographics●station/development access by mode●accessibility of land uses within a given geography●consumer spending O-D flows
Customers are looking for answers, not just data
We’ve built a suite of tooling and applications that make it easy to derive insight, find the missing variable, and do the analysis needed to make the right decision. See the full set of applications here.
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Changing the Way We Forecast the Future
With Replica Scenario, customers can simulate the impact of changes to the road network, population growth, employment growth, and land use changes. Unlike traditional models, this self-service approach enables rapid, cost-effective, and iterative forecast planning. With Scenario, you can:
- Identify Traffic Diversion Patterns: Find alternative routes with ease and understand congestion impacts.
- Estimate Impacts on Daily Travel: Quantify changes in travel volumes, trip distances, mode split, and more.
- Identify Future Potential Congestion Points of Failure: Measure changes in network volumes and changes in demand to capacity ratio.
- Understand Socio-Economic Impacts: Measure how future growth improves (or hurts) equitable access to jobs and essential services.
- Quantify Changes in Public Transit Usage: Measure and identify areas with highest future transit demand.
- Assess Environmental Impact: Understand changes in vehicle miles traveled (VMT) and emissions.
Replica In Action
Prioritizing the right locations for EV Charging Infrastructure
Prioritizing the right locations for EV Charging Infrastructure
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Who’s biking, where are they going, and why
Who’s biking, where are they going, and why
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Measuring Chicago’s boost in biking
Measuring Chicago’s Boost in Biking
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How many miles a day do residents in your county travel?
How many miles a day do residents in your county travel?
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How much gasoline do Americans use every day?
How much gasoline do Americans use every day?
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Obtaining population and employment figures for transit walk sheds
With Replica, you can easily draw custom geographies for walk sheds for different transit service plans, and get summary statistics for those who live and work within the walk shed. Jim Bunch, EIT PTP, Senior Transportation Planner at Mead & Hunt, used Replica for this analysis in Glenwood Springs, Colorado, saying, “I just used Replica. Really cool and useful. This would be almost impossible to do in GIS using TAZs and/or Block Groups.”
Learn more](/content/platform#/index.html)
Mapping EV VMT by County
EV Vehicle Miles Traveled, US Counties
The map displays EV VMT per 1,000 residents in all US Counties.
< 100
100–200
200–300
300–400
400–500
500–600
≥ 600
Excludes counties with fewer than 800 residents.
Source: Replica
Measuring the home team’s economic impact
With Replica Patterns, it’s possible to quantify the increase in visits due to events, policy changes, and initiatives. We analyzed how Orioles home games impacted the activation of the Inner Harbor shopping + restaurant corridor. We analyzed the activity in Inner Harbor on Summer ‘23 Tuesday and Wednesday nights when the Orioles were home, compared to nights when there wasn’t a game.
We see a 27% increase in shops and restaurants visits to the Inner Harbor on game Tuesdays and Wednesdays. Combining this insight with Replica’s consumer spend data, we can estimate that these games generate hundreds of thousands of dollars of extra spending each game night, in just one square mile.